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Blog »Advertising Standards Authority rules that fees must be advertised on properties for let
richard12 March 2013
The advertising watchdog, the Advertising Standards Authority, has
disappointed many in the lettings industry with a shock ruling: all
letting agents must henceforth clearly advertise their fees when
a rental property.
The ruling was made after a complaint was made against Your Move
adverts which did not display the agents' admin charged.
Guy Parker, chief executive of the ASA, justified the ruling by
saying: "Hidden fees are not only unfair, they hit those who are
struggling hardest. Our ruling today makes clear that letting
agents need to get their houses in order and treat potential
"Renting a property is a significant commitment.
And for those who are new to the rental market, like students,
navigating it can be particularly difficult.
the ASA is clamping down on letting agents who hide fees."
However many industry figures have expressed unhappiness with
the new rule. Your Move responded by saying: "Your Move is
committed to regulatory compliance, as demonstrated by active
participation in The Property Ombudsman scheme and the Association of
Residential Letting Agents, and is therefore disappointed by
the ASA Council ruling.
"Your Move follows good industry practice
and is compliant with the ARLA and TPO Codes of Conduct and the
Consumer Protection Regulations."
Caroline Kenny of UKALA and Ian Potter of ARLA have also
expressed discontent. Ms Kelly says that while transparency is a
noble aim, putting admin fees into adverts is simply not
It is unclear whether the ASA have a timeline in mind for the
inclusion of admin fees in property adverts. The initial ruling
seemed to imply that it was immediately effective, meaning that
with no warning whatsoever, agents may find themselves disciplined
for following established advertising practice. Further clarity is
being sought by all involved.
For advice on this and any other letting industry topic; speak
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